Selected Work and Systems.
Owned builds, operator experience, and studio explorations for automotive businesses.
No projects in this category yet.
How to read this work
Owned builds, operator experience, and studio explorations.
Speedyellow is built from over a decade of hands-on automotive digital work — not a borrowed agency playbook. The work here spans owned projects we built and operate, anonymized systems from full-time automotive digital roles, and labeled studio explorations designed around the businesses we serve.
No inflated client roster. No generic case studies. The systems, decisions, and digital work that automotive businesses actually need.
Proof categories
- Owned projects (built and operated)
- Operator experience (automotive digital systems)
- Studio explorations (labeled concept work)
What this proves
Capability across the full automotive digital stack.
Conversion-Focused Websites
Webflow builds optimized for speed, local search, and getting the phone to ring — not just looking good.
Ecommerce Infrastructure
Shopify stores built for automotive brands — product data architecture, variant management, Google Shopping readiness.
Content Systems
Content strategy, 30-day calendar infrastructure, and social execution built around what shops and studios can actually sustain.
Automotive Context
Operator-side understanding of car culture, customer intent, seasonal patterns, and what actually drives automotive buyers to act.
Before you reach out
A few things worth knowing.
The background
10+ years in automotive digital — operator-side, not agency-side. Currently running full digital for a multi-brand automotive wholesale operation. That context shows up in the work.
The model
Client count is intentionally limited. Work gets done by the person who sold it — not handed off to a coordinator you've never met.
The process
Every engagement starts with a 30-minute discovery call. No pitch, no pressure. If it's not a fit, we'll say so.
Project FAQ
Questions about working together.
What types of projects do you take on?
Primarily Webflow and Shopify builds for automotive businesses — detailing shops, wrap studios, body shops, and aftermarket ecomm brands. We also take on ongoing digital programs (content, social, ads) as Presence retainers. Project size ranges from focused single-page builds to full ecomm platforms.
How long does a typical project take?
Core Foundations builds run 4–6 weeks from kickoff to launch. Larger scopes (Plus and RS) are 6–12 weeks depending on complexity and how quickly approvals move. Timeline is always defined in the proposal before you commit.
Do you work with businesses outside Holland, MI?
Yes — all strategy, builds, and ongoing retainer work is fully remote. Photography and video production are the exception: owner-shot work is available locally and for select travel engagements.
How do I start a project?
Book a discovery call through the contact page. We'll talk through what you're building toward, what you have in place, and whether there's a fit. If there is, we'll scope and price it from there.